Pat Werblin Headshot
Pat Werblin Headshot

Pat Beh Werblin

Vice President, Advertising, Digital Marketing & Communications, Parlux Ltd.
Pat Beh Werblin is Vice President, Digital Marketing, Advertising and Communications where she is a guiding force in the development of innovative multi-media marketing strategies that capitalize on brand awareness across Parlux’s diverse fragrance portfolio.

A seasoned media professional, Pat has held key executive positions at key publications including, Hearst’s Marie Claire and Conde Nast’s Allure. She has extensive experience developing integrated marketing strategies in the fields of fashion, beauty, retail, and luxury for global brands including Karl Lagerfeld, Polo/Ralph Lauren, and Emanuel/Emanuel Ungaro.

Collaborating with the marketing and sales teams, Pat has been instrumental in creating compelling initiatives and engaging activations across multi-media platforms that create authentic and meaningful customer experiences.

Pat joined Parlux in 2012, and has guided the image of the company’s leading brands, giving them a distinctive position in the prestige fragrance market.