Drake’s relationship to scent is deeply personal. For years he has used scent on the road traveling around the world to better his immediate surroundings with familiarity and comfort. His experience prompted the idea of ‘bettering your world’ through scent. Established in 2021, Better World Fragrance House is an expression of that connection, a physical manifestation of memories. The signature scent Carby Musk, is a candle that contains notes of soft floral, amber and marine connotations. The permanent collection evokes emotion, passion, and direction and includes Williamsburg Sleepover, Sweeter Tings, Good Thoughts, and Muskoka. A gold marker adds the finishing touches with the ability to customize each candle, as a means for expressing yourself artistically or to create the perfect gift.