BETTER WORLD FRAGRANCE HOUSE
BY DRAKE
Fragrance as memory. Scent as home.
For Drake, fragrance has always been personal—a way to transform unfamiliar spaces into something intimate and grounding. That connection inspired the creation of Better World Fragrance House, launched with Parlux in 2021.
As one of the world’s most influential artists and cultural icons, Drake brings the same artistry, emotion, and authenticity to fragrance that he brings to music. Working alongside master perfumer Michael Carby, he has built a brand rooted in memory, mood, and connection.
The debut, Carby Musk, introduced a soft floral blend with marine and amber undertones that quickly achieved cult status for its quiet luxury. The brand expanded with a signature candle collection—Sweeter Tings, Williamsburg Sleepover, Good Thoughts, and Muskoka—each designed to capture a place, a feeling, or a moment in time.
In 2025, Better World Fragrance House entered a bold new chapter with the launch of its first Eau de Parfum, Summer Mink. A warm, musky fragrance lifted by creamy woods and fresh citrus, it embodies the brand’s evolution from intimate spaces to personal scent.
Every element—from packaging to product—is intentionally designed to create a multisensory experience that feels both personal and universal. Through fragrance, Better World Fragrance House extends Drake’s world—inviting people everywhere to find comfort, memory, and connection.
