The Shop Men's Grooming
Essentials for your self-care routine.
Developed in collaboration with Parlux, The Shop Men’s Grooming is inspired by the community-first spirit of barbershop culture—created to empower men to feel confident, authentic, and self-assured in every aspect of life.
Designed for all hair and skin types, each product is vegan, cruelty-free, and crafted to streamline your self-care routine without compromising on quality or values.
The line embodies the energy of The Shop, the award-winning series from LeBron James, Maverick Carter, and Paul Rivera, where athletes, artists, entertainers, and advocates come together for unfiltered conversations. Just as those conversations inspire confidence and authenticity, The Shop Men’s Grooming brings that same spirit into everyday self-care.
Because confidence starts with the routine. It’s the feeling of a fresh cut, the first look in the mirror, and the mindset that carries you forward.
Be The Face.
