Where Scent Meets Story.

Inspired by her journey through music, fashion, motherhood, and self-expression, Jessica Simpson Fragrances are rooted in authenticity and designed to celebrate every stage of life. Each scent reflects Jessica’s personal evolution and invites women to embrace their own. From beloved classics like Fancy, Fancy Love, and Fancy Forever to the latest launch, Mystic Canyon, the collection continues to resonate with women seeking warmth, beauty, and confidence.

Celebrating the 20th anniversary of The Jessica Simpson Collection, Mystic Canyon Eau de Parfum is Jessica’s first new fragrance in five years. Inspired by her album Nashville Canyon, it’s designed for the modern woman who is bold, confident, and authentic. Its amber floral composition—blending lush fruits, radiant florals, and warm woods—creates a fragrance that is daring yet unmistakably feminine.

Since her groundbreaking debut in the celebrity fragrance industry, Jessica Simpson has built one of the most successful lifestyle brands, establishing herself as a true pioneer whose influence continues to inspire today.

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